Meet the team
Anna King Nash Arleth, Booking Assistant
Raised in Nuuk, but I also lived in Costa Rica for one year as exchange student. I love to travel with my family, and in my spare time, I play badminton.
Inesa Matuliauskaité, Sales and Marketing Manager
Originally from Lithuania. Worked with tourism in Ilulissat for two years before moving to Nuuk. Her passion for travel and photography makes Greenland the perfect place to be, where “you really can’t take a bad photo!” she says. Her dream is one day to own her own Greenlandic sled dog team.
Indri Irianti, Customer Manager and Booking Supervisor
Educated in marketing and economics and worked with many aspects from IT, data analyses and customer service to chatbots. With her structured approach and extensive knowledge, she is perfectly suited to help both our guests and her fellow booking colleagues.
Aviaq N. Mørch, Accounting Manager & Co-Founder
Our tireless bookkeeper and availability expert. Originally from Narsaq, South Greenland, now based in Nuuk for decades. She brings many years of business experience, including work as a graphic designer for the newspaper AG, Atuagagdliutit/Grønlandsposten, and the in-flight magazine Suluk. She later became the founder and Art Director of the international magazine, Greenland Today.
Yusi, Service and Booking Assistant
With many years of experience with customer service, banking and relation management, Yusi brings good service to our guests and internally. Always serve with a smile, and always ready to lern new things, as the tourism develops fast in Greenland.
Laali, Entrepreneur and Key Local blogger
A real Nuummioq (person from Nuuk) who have been a guide and tour leader, incomming operator and much more where she worked all around Greenland. She love showing her amazing country to visitors from abroad! Beside that, she have her own company helping people live a healtier life.
Lui Brandstrup, System Development
Our IT and AI expert, who continuisly update our system to be best preactise in speed and user experience. He find Greenland very exiting, and with his family he enjoy tours in nature and skiing in the season.
Rasmus Krøigaard, Digital Marketing
Our search expert who have a hang for hiking, writing, and the wild and wast landscape which is why Greenland is ideal for him. He focus on showing the world all the breathtaking experiences that Greenland has to offer.
Mads Nordlund, Founder & CEO
As former CEO of the travel agency Greenland Travel, Sales Manager at Air Greenland, Press Officer at Visit Greenland, and Editor of Greenland Today magazine, our founder came up with the idea of bringing tour operators and customers together on one large platform: www.guidetogreenland.com.
Peter Fich, Board Manager & Financial Director
With a background that includes roles such as CEO of Air Greenland, CFO at Transmedico and INI, as well as several board positions, we have a strong strategist at the top of our company. He has been hiking in Greenland for many years and has, among other things, written a book about hiking routes in Kangerlussuaq.
Tommy Ege Kristensen, Accountability Partner
Tommy contributes actively to the company’s development with input and support. He brings a strong legal background combined with many years of leadership experience. Today, Tommy primarily works in his own firm, Cadvi ApS, bringing valuable experience and perspective to Guide to Greenland.
About us
We are a Greenlandic company based in Greenland’s capital, Nuuk. We are passionate about growing Greenlandic tourism in a sustainable manner. For us, sustainability means the following:
Efficient use of transportation and resources. Rather than have two half-full tours, we try to consolidate trips whenever possible to minimize impact on the environment.
Respecting nature. Nothing is greener than hiking or traveling via dogsled in Greenland – as long as we leave no trace. On all our tours, we carry our garbage back with us.
Mindful shopping. We made a tote bag, and use it as often as possible to save the use of plastic bags.
Less is more. Make no mistake. We want lots of people to come and visit us in Greenland. We love showing off this beautiful country, and it is vital to Greenland’s economic development. However, we want to avoid mass tourism impacting the unique cultural and natural heritage of our home.
Respecting Greenlandic culture. Greenland is all about small settlements set in spectacular natural surroundings. We believe the tourism industry needs to grow in a way that respects these communities.
Our network is our networth. Our guests, employees, and tour operators mean the world to us. Without them, we have no business. We also value every feedback we get, and often use it to correct and improve how we work. We participate as much as possible in forums and meetings regarding tourism development.
We want to give something back to the community we are part of. That is why we are involved, among other things, as Night Ravens, where adults help create a sense of safety for young people in the city nightlife in Nuuk. Through Rotary, we also support social initiatives, including services for vulnerable people, the homeless, Christmas for orphanages, and youth organisations such as Siu-Tsiu that help young people move forward in life.
To us, social responsibility is a natural part of doing business in Greenland. Through our work to bring customers to Greenlandic tour operators, we have also helped create more jobs across Greenland.
Motivation and trust. We believe that leadership is trust in personal responsibility and positive motivation. We aim for high job satisfaction and mutual respect in Guide to Greenland. This is important for our performance and the experiences of our guests and suppliers.
What we do
Guide to Greenland is an online information and sales platform that allows you to find and book your experiences from all over Greenland, in advance, from anywhere in the world.
We cooperate with everyone involved in the Greenlandic tourism industry – from the local fishermen and hunters who don’t have a website, to the big tour companies that have their own established web presence.
Whether you are looking for an all-inclusive package tour where everything is taken care of, or just a short tour, you would like to have the flexibility to book flights, accommodation, and each individual experience for yourself – we have you covered.
To ensure a great visitor experience, we demand timely delivery and quality from all of our tour operators. For this reason, you do not see the name of the actual provider on any of our tours. We find one who delivers.
This also encourages a fair and sustainable distribution of visitors amongst the different operators (big
and small) based solely on the description of their tour. Basically, just choose the tours that appeal to you
the most, and we will take care of the rest.
If you need to make changes to your trip, we are locally based in Greenland and ready to help and
coordinate with tour providers at short notice. Our aim is to take all the stress out of the planning of your vacation and to provide you with the best possible service. We look forward to welcoming you to Greenland.
All the best, Team Guide to Greenland
